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Gadgets Hub · Store

An Apple, Samsung and JBL online store in Batumi in three languages: home-page video, 444 products in 139 models with a variant picker, smart search, same-day delivery, a customer account and its own admin with a site builder

Store website ghbatumi.com

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Client: Gadgets Hub, electronics store, Batumi
Industry: Retail, electronics
Platforms: Web, customer account, admin on phone
What we did: Design, logo, development, catalogue migration, SEO
Status: Live

Customers and orders on the screens are made up. Products, photos and prices are real, from the store’s catalogue.

01 · Client and task

The old site was a template: every colour and storage size was a separate product, search found only exact names, orders went to chats and a contractor changed the banners. The store needed a site that looks like the tech itself and an admin where everything changes without a developer.

Goals

Move 444 products and group variants into models with storage, colour and SIM choice
Build an Apple-grade storefront: video banner, tile catalogue, typo-proof search, a cart with same-day delivery
Give customers an account with order status, and the shop orders, analytics and a storefront builder

02 · In numbers

444

products moved with photos and prices

139

models with a variant picker

languages: Russian, Georgian, English

Highlights

An Apple-grade storefrontVideo on the home page and large photos

444 products70 sections and 139 models with variants

Variant pickerStorage, colour and SIM on one page

Smart searchUnderstands short words, typos and layout

Same-day deliveryA countdown to 18:00

OrdersStatuses the customer sees

A model and its variantsPrices and stock in one table

Banner without a designerThe manager edits it in the builder

03 · The whole site

A tech store that looks like the tech itself

A white page, large photos on grey and lots of air, like brand stores. The home page opens with a product video, then picks, brands and “Help me choose”. Scroll whole pages: home, the iPhone section, a product and the catalogue.

ghbatumi.com

ghbatumi.com/smartfony/iphone

ghbatumi.com/smartfony/iphone/iphone-17-pro-max/…

ghbatumi.com/catalog

04 · Hero banner

New arrivals greet you with video, not a picture

A slide banner: the product video, its name and a “Pre-order” button. The slide background picks up the colour of the frame, with thumbnails below to jump to another model. The shop swaps videos and texts in the builder.

Product video uploaded in the builder
Pre-order even without a price
Slide thumbnails

Three languages. Russian, Georgian, English

“Catalogue” menu. sections with photos and a flagship

Old addresses kept. search links still land right

05 · Builder · Banner

The manager changes the banner, no designer needed

The manager sets up a new arrival or sale: edit the slide on the right and the site changes before your eyes. The builder keeps the layout and animation, so the banner always looks good.

One slide, one product reorder with arrows
Photo or video MP4 up to 150 MB
Colour or white background
Three languages RU · EN · KA

Edits show instantly. the site next to the fields

Publish with a button. drafts never go live by themselves

Undo. any edit can be undone

06 · Search

Gets it from half a word

Typed “fqajy 17” on the English layout, and search showed iPhone 17. It works from the first letters, forgives typos, knows brand names in Russian and ranks devices above cases and glass.

Typos and layout. handles both

Devices first. accessories below

As you type. photo, price and stock

07 · Product page

One model instead of twenty look-alikes

On the old site every colour and storage size was a separate product. Now it is one model page: pick storage, colour and SIM, and the price, photos and stock change in place. Each variant kept its own address, so search lost nothing.

Storage, colour, SIM
Price and discount how much you save
“Compare” models side by side

“Bought together”. a case and glass for this exact model

Story-style description. sections with photos and numbers

Price on request. a WhatsApp button instead of the cart

08 · On the phone

Shopping with one hand

An app-style bar at the bottom: home, catalogue, search, cart and account. On a product page the “Add to cart” bar appears at the bottom once you scroll past the price, and the catalogue opens as photo tiles.

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09 · Cart

“Order by 18:00, get it today”

The cart counts down to today’s order cut-off. The buyer picks a delivery day and slot, the phone number is masked in the Georgian format, and no sign-up is needed: an account is one tick away.

Delivered today with a countdown
Day and slot
Free from 50 ₾

10 · Customer account

Customers see where their order is

Sign in by phone. The account shows every order with a step line “Accepted → Confirmed → Out for delivery → Delivered”, name and address fill the next order automatically, and instead of a faceless icon the buyer picks a fluffy avatar.

ghbatumi.com/account

ghbatumi.com/cart

ghbatumi.com/en

ghbatumi.com/ka

11 · An order’s journey

From the home video to the courier at the door

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01Sees the new model
The home video leads straight to the model page.
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02Picks a variant
Storage and colour, with a case and glass for this model alongside.
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03Checks out in a minute
Day, slot, address and phone. No sign-up.
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04The shop confirms
The order tops “New”, the manager is notified, and can call or WhatsApp from the card.
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05Sees the status
The step in the account updates as soon as the shop taps the button.

444products

moved from the old site with photos and prices

139models

built from storage, colour and SIM variants

3languages

storefront, catalogue and account

12 · Admin · Orders

All orders in one list, not in messengers

Status counters on top, below them orders with product photos, total, delivery day and address. Pre-orders are marked. Search by number, name, phone or product.

New order. by push and in Telegram

Custom statuses. and the text the customer sees

Customer contact. call and WhatsApp from the order

13 · Order card

Everything about an order on one screen

Items at order-time prices, delivery, the customer with their purchase history, a team-only shop note and a timeline of who changed the status and when. The next step is one button.

Items and total
Customer call and WhatsApp
Status history

14 · Products

A model and its variants in one table

Model tiles with sections as a tree on the left. Inside a model, a variants table: storage, colour, SIM, price, old price, “in stock” and “on site”. A new colour is a copied row, and photos are grouped by colour.

15 · Analytics

What sells and what people only look at

Daily revenue, sections and brands, best-selling models. Next to it, traffic: where visitors came from, phone or desktop, which language, and what went into the cart without being bought.

Revenue
Sections and brands
Visitors where from and on what

16 · Customers

Every customer with a history

Customers build up from orders automatically: how much they bought, average order, addresses and notes. Their account shows right in the card, and delivery terms (free from an amount, the “today” cut-off) live in one window.

17 · Site builder

The shop builds its own storefront

The home page and shop pages are built from blocks: a video banner, picks, section tiles, brands, benefits and FAQ. Products for a pick are chosen in a window with search, photos and prices, or a pick follows a whole catalogue section. Even the product page and cart follow a template edited right here.

Blocks and ready sections. with previews and styles

SEO for every page. and markup for Google

Articles. a shop blog in three languages

18 · Admin on the phone

The shop fits in a pocket

The admin installs on the phone like an app. The home screen shows today’s revenue large and what needs doing, the main shop sections sit at the bottom, and an order is confirmed with one tap.

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19 · Before and after

Instead of a template, its own shop and admin

Before: ghbatumi.com

Every colour and size a separate product

Search by exact name only

Orders in chats

One language

Edits through a contractor

Now: Gadgets Hub

One model with a variant picker

Search with typos, layout and short words

Orders with statuses and a customer account

Russian, Georgian and English

The shop changes prices, banners and texts

Launch

A brand-grade store.That the shop runs itself.

We moved 444 products from the old site, grouped them into 139 models with variants, and built a storefront in three languages, smart search, a customer account and an admin where the shop changes prices, banners and texts itself.

01Looks like the tech

Video, large photos and a clean grid: the buyer sees the product, not a template.

02Quick to buy

Search from half a word, a variant in one tap and same-day delivery with a countdown.

03The shop runs it

Prices, stock, banners and orders change from the phone, no contractor.

The storeghbatumi.com

The whole shop admin

Home, orders, customers, products, sections, statuses, delivery, analytics, builder, articles and appearance.

Colours and type

AaInter Tight + Interქართული · Русский · English

05 · Result

The store is live at ghbatumi.com: a three-language storefront, smart search, a customer account and an admin with stock tracking run on the shop’s own server. Old search links land on the right pages, and the shop changes prices, stock, banners and texts itself, including from the phone.

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